WHY CHOOSE A CFP® PROFESSIONAL? Most people think all financial planners are “certified,” but this isn’t true. Anyone can use the title "financial planner." Only those who have fulfilled the certification and renewal requirements of CFP® Board can display the CFP® certification trademarks which represent a high level of competency, ethics and professionalism. And because they are held to a fiduciary standard of care when providing financial planning services, a CFP® professional is required to act in your best interest.